
The glistening ice, clear white trays, and colourful filets behind your grocery retailer seafood counter are designed to look pristine and reliable. However beneath the floor of that clear presentation, there’s a world of deception, questionable sourcing, and unsafe practices that may make most consumers suppose twice.
Seafood is likely one of the most advanced and poorly regulated classes within the international meals provide, and sadly, your native grocery store is commonly floor zero for lots of the business’s worst habits.
From pretend fish to chemical therapies and seafood with a passport longer than yours, listed here are 9 alarming truths hiding in plain sight behind the seafood counter and what that you must know to guard your pockets, your well being, and your conscience.
1. You May Not Be Shopping for the Fish You Suppose You Are
Seafood fraud is rampant. Based on a research by Oceana, 1 in 5 seafood samples globally is mislabeled, with cheaper or lower-quality fish substituted for costlier ones. At your grocery store, that “wild-caught pink snapper” would possibly truly be tilapia or rockfish. Or that dear “sea bass” could possibly be a completely completely different species with no resemblance in taste or vitamin.
Why does this occur? As a result of as soon as a fish is filleted and skinned, even skilled eyes have bother telling them aside. Unscrupulous suppliers and middlemen benefit from this to go off low-cost fish underneath premium names, particularly in frozen, pre-packaged, or bulk choices.
2. “Contemporary” Fish Is Typically Beforehand Frozen
If a seafood label says “recent,” you in all probability image a current catch. However in lots of instances, that fish was frozen at sea, then thawed for show simply earlier than it hit the seafood counter. There’s nothing inherently improper with freezing fish—it may well protect vitamins and texture fairly effectively. The issue is when supermarkets don’t disclose it and cost premium costs for a product that’s already been defrosted days (and even weeks) earlier than.
Search for phrases like “beforehand frozen,” “refreshed,” or “might have been frozen for transport” on nice print close to the value tag, or ask your fishmonger instantly. In the event that they hesitate or don’t know, think about {that a} pink flag. You might be overpaying for a defrosted product with a shorter shelf life and unknowingly bringing house fish that’s already on the clock.
3. Imported Fish Typically Comes From Questionable Farms
About 90% of the seafood offered in U.S. grocery shops is imported, and a big portion of that comes from fish farms in international locations with little to no environmental or security oversight. In elements of Southeast Asia, as an example, farmed shrimp and tilapia are sometimes raised in polluted waters and crowded situations and fed with antibiotics, hormones, and even animal feces. These contaminated environments have been linked to antibiotic-resistant micro organism and harmful pathogens.
Due to lax rules, these fish can go by international provide chains and land in your dinner plate with out you ever realizing the true situations of their origin. Imported fish would possibly carry greater than taste. It might include antibiotics, heavy metals, and unsafe micro organism that U.S. meals legal guidelines would by no means enable.
4. Carbon Monoxide Is Used to “Freshen” Fish Coloration
That stunning, vibrant pink tuna steak at your native grocery store? It’d owe its vivid hue to not freshness however to carbon monoxide fuel. This fuel is usually utilized in packaging tuna and different fish to lock in coloration, making outdated fish look brisker than it truly is. It doesn’t protect style or security, simply look. In actual fact, fish handled this fashion might odor nice however be dangerously spoiled inside.
Whereas authorized within the U.S. with correct labeling, many grocers fail to reveal carbon monoxide use or depend on distributors who use it earlier than cargo.
5. Glazing and Weight Padding Are Frequent Pricing Tips
Glazing is the method of coating frozen fish in ice to stop freezer burn. It’s regular up to some extent, however in lots of grocery chains, over-glazing is used to inflate weight and pad revenue margins. In some instances, as much as 30% of the fish’s complete weight is simply ice. Meaning if you pay by the pound, an excellent chunk of your cash is actually taking place the drain as quickly as you thaw it. Some shops even pump water or sodium-based options into filets to spice up weight and provides fish a falsely tender texture, additional distorting worth and vitamin.

6. Many Fish Are Excessive in Mercury and Heavy Metals
Sure fish, particularly bigger predatory species like tuna, swordfish, shark, and king mackerel, include dangerously excessive ranges of mercury—a neurotoxin that accumulates over time and might affect mind perform, particularly in kids and pregnant ladies. Even smaller species like Chilean sea bass or grouper can carry excessive ranges of PCBs (polychlorinated biphenyls) and arsenic, relying on their area of origin.
But many supermarkets fail to submit mercury warning indicators or educate clients about safer alternate options—leaving shoppers to unknowingly feed their households probably hazardous meals.
7. Sustainable Choices Are Not often Labeled Clearly
Whereas many consumers attempt to make eco-conscious selections, grocery retailer seafood counters usually make that tough. Phrases like “wild-caught” and “farm-raised” don’t inform the total story, and most shops fail to point which fish are responsibly sourced or licensed by teams just like the Marine Stewardship Council (MSC) or Aquaculture Stewardship Council (ASC).
Sustainable seafood sourcing is advanced and varies broadly by species and area. But few seafood counters present particulars about fishing strategies, bycatch dangers, or environmental affect, forcing consumers to depend on obscure advertising somewhat than info. With out correct labeling, even well-intentioned shoppers might find yourself supporting harmful fishing practices and unsustainable farms.
8. Parasites and Micro organism Are Extra Frequent Than You Suppose
In contrast to beef or poultry, seafood is commonly consumed uncooked or calmly cooked—suppose sushi, ceviche, or seared tuna. Nonetheless, what most shoppers don’t understand is that uncooked seafood from supermarkets carries a excessive threat of parasites and pathogens.
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Anisakis worms in undercooked wild salmon
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Listeria and Vibrio micro organism in oysters and shellfish
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Hepatitis A outbreaks linked to imported scallops or clams
Whereas respected sushi eating places freeze their fish to kill parasites, most grocery store seafood doesn’t meet the identical requirements, making uncooked consumption far riskier. Until you’re 100% positive of its sourcing and dealing with, grocery store seafood ought to all the time be absolutely cooked to keep away from severe sickness.
9. Some “Wild-Caught” Labels Are Flat-Out False
Shoppers usually hunt down “wild-caught” fish, believing it’s more healthy, extra sustainable, or higher tasting. However similar to “natural” or “pure,” the time period “wild-caught” is continuously misused—or outright fabricated. A 2019 NOAA investigation discovered a number of cases of farm-raised fish being offered as wild-caught, particularly in species like salmon, catfish, and even crab. With out constant third-party verification, it’s extremely tough to verify a fish’s true origin simply by trying on the label.
Much more troubling: the common grocery retailer worker might don’t know the place the fish got here from or what’s behind the model identify printed on the sticker.
So What Can You Do? Smarter Seafood Buying Begins Right here
Whereas all of this may increasingly sound discouraging, it doesn’t imply it’s important to swear off seafood utterly. Listed below are a couple of sensible tricks to store smarter and shield your well being:
- Ask Querys – Discuss to the seafood counter attendant. Ask the place the fish got here from, whether or not it was beforehand frozen, and whether or not it’s been handled with carbon monoxide or components.
- Test for Certification Labels – Search for labels from MSC, ASC, or Finest Aquaculture Practices (BAP). These point out stronger requirements in sustainability and security.
- Purchase from Respected Fishmongers or Specialty Market – If doable, store from native markets specializing in seafood. They usually have higher sourcing transparency and brisker merchandise.
- Use On-line Seafood Information – Sources just like the Monterey Bay Aquarium’s Seafood Watch app may also help you determine secure, sustainable selections on the grocery retailer.
- When in Doubt, Prepare dinner Completely – Keep away from consuming uncooked grocery store seafood except it’s labeled “sushi-grade,” and also you’re assured within the retailer’s dealing with practices.
Know What You’re Actually Bringing Dwelling
The seafood counter would possibly appear to be a clear, secure haven of recent ocean taste, however as we’ve seen, it usually hides layers of murky practices. From mislabeling and chemical methods to contamination and sustainability considerations, your grocery retailer fish could possibly be a far cry from what you suppose you’re shopping for.
The excellent news? Consciousness is energy. Armed with the appropriate questions and a essential eye, you’ll be able to nonetheless take pleasure in scrumptious seafood with out the hidden risks or hidden charges.
Have you ever ever found one thing sketchy on the seafood counter or had a fishy shopping for expertise that made you swear off grocery store seafood?
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Riley is an Arizona native with over 9 years of writing expertise. From private finance to journey to digital advertising to popular culture, she’s written about every thing underneath the solar. When she’s not writing, she’s spending her time outdoors, studying, or cuddling along with her two corgis.