When Helya Mohammadian first envisioned Slick Chicks, her purpose was clear: to create intimates that empower ladies with restricted mobility, making style genuinely accessible to them. Impressed firsthand by her sister who struggled to dress after a C-section and numerous ladies for whom dressing may very well be difficult or inconceivable, Helya got down to deal with this hole. That spark of empathy grew to become her mission: to redefine intimates and affect the style business’s method to accessibility.
Right this moment, Mohammadian’s firm, Slick Chicks, is a rising drive in adaptive attire, having not too long ago expanded into nationwide retailers reminiscent of Goal and CVS. On the heart of its rise is Helya’s perception that style can empower—that everybody deserves dignity, consolation, and independence of their every day lives.
The Drawback She Noticed—and the Resolution She Constructed
For years, adaptive attire was one thing of an afterthought in mainstream retail. Folks recovering from surgical procedures, dwelling with persistent circumstances, disabilities, and even the pure challenges of growing old had been usually compelled to switch conventional clothes themselves or depend on caregivers to assist with dressing. Undergarments, particularly, posed a critical problem.
“Think about making an attempt to placed on underwear with out bending on the waist, or fastening a bra with one hand,” Helya explains. “For tens of millions of individuals, that’s not hypothetical—that’s every day life. And there simply weren’t merchandise on the market that made it simpler.”
She acknowledged a spot available in the market and, extra importantly, a human want. Drawing on her background in style and design, she started growing bras and underwear that integrated adaptive options—reminiscent of facet fasteners, entrance zippers, and Velcro closures—with out sacrificing fashion or consolation. The consequence was Slick Chicks: a line of intimates designed for independence, accessibility, and dignity.
Constructing Extra Than a Model
When Slick Chicks launched, Mohammadian knew she wasn’t simply creating practical clothes; she was additionally making a neighborhood. “Adaptive attire shouldn’t be restricted to specialty retailers or hidden away on-line,” she says. “It must be in every single place, as a result of accessibility advantages everybody.”
That philosophy guides firm operations. Slick Chicks has constructed a powerful on-line neighborhood, sharing not simply merchandise but in addition tales from prospects, caregivers, and advocates. The corporate serves as each a style model and a motion—working to normalize accessibility within the mainstream.
Within the course of, Mohammadian has been intentional about guaranteeing illustration throughout the board. Slick Chicks’ campaigns characteristic ladies of all sizes, ages, and talents, reflecting the shoppers the model is constructed to serve.
From Startup to Retail Growth
Breaking into mainstream retail wasn’t simple, however Mohammadian has steadily grown Slick Chicks’ attain by partnerships with main manufacturers. In 2024, Slick Chicks debuted on Goal cabinets, introducing adaptive intimates to one of many largest retail environments within the U.S. This 12 months, the model introduced one other milestone: its nationwide availability in CVS shops.
The enlargement is strategic. By inserting Slick Chicks merchandise in on a regular basis retailers, Mohammadian ensures they’re accessible in observe, not simply in precept. “If somebody wants adaptive underwear after surgical procedure, they shouldn’t should hunt on-line or anticipate delivery,” she explains. “They need to be capable of stroll into their native retailer and discover it on the shelf.”
The retail partnerships mark a breakthrough for adaptive style, demonstrating mainstream demand for merchandise as soon as thought of area of interest.
What Makes the Merchandise Totally different
On the coronary heart of Slick Chicks’ success are the merchandise themselves—intimates that mix adaptive performance with considerate design. The Traditional and Excessive Waist Briefs, for instance, characteristic facet fasteners that enable wearers or caregivers to decorate with out bending or struggling. Bras embody entrance zippers or Velcro closures, making them manageable for people with restricted mobility, whereas nonetheless providing the help and luxury of on a regular basis lingerie.
Every product incorporates moisture-wicking material for breathability, antimicrobial supplies to cut back odor, and tag-free development to reduce irritation. The dimensions vary, from XS to 5XL, ensures a snug match for all kinds of physique varieties with out compromising on accessibility.
Rising With Objective
As the corporate grows, Mohammadian stays centered on Slick Chicks’ mission: empowerment. She sees adaptive attire not simply as clothes, however as a device for independence and confidence. “Placing by yourself underwear or bra could appear small, however for somebody who’s been unable to do it, it’s life-changing,” she says.
Past Goal and CVS, Slick Chicks has partnerships with Aerie and JCPenney, and its merchandise can be found on-line by main retailers. With every enlargement, the corporate urges the style business to rethink accessibility.
Redefining the Way forward for Trend
Helya Mohammadian’s path from designer to social impression entrepreneur exhibits the facility of empathy-driven innovation. By listening to individuals usually excluded from the style business, she has constructed a model that’s each sensible and transformative.
Slick Chicks, beneath Mohammadian’s management, exhibits that adaptive attire could be mainstream—accessible, inclusive, and empowering. Because the model expands, it upholds a easy however transformative concept: style ought to present dignity and confidence for everybody, no matter capacity.
