How can manufacturers leverage rising applied sciences to drive actual enterprise outcomes? On this episode of Tech Talks Day by day, I sit down with Sarah Salter, World Head of Innovation and Platforms at Wavemaker, to discover how corporations can transfer past hype and apply AI, AR/VR, and different improvements in ways in which really have interaction customers and ship measurable impression.
With a background spanning 15 years and work on groundbreaking initiatives for manufacturers like P&G, Nationwide, and the NHS, Sarah brings a novel perspective on digital transformation throughout industries.
Innovation isn’t about chasing traits—it’s about fixing actual enterprise challenges. Sarah shares how Wavemaker helps manufacturers set clear KPIs and use rising tech strategically, from AI-driven personalization to immersive model experiences in gaming and the metaverse. We focus on key classes from main tech initiatives, together with the NHS’s COVID-19 WhatsApp response and Nationwide’s Native Voices marketing campaign on Alexa and Google, and the way these initiatives balanced agility, accessibility, and significant engagement.
As AI continues to reshape advertising and marketing, manufacturers are navigating a shift from interruptive adverts to participatory experiences. Sarah highlights how corporations like L’Oréal and Dove are main with AI-driven campaigns and why gaming is turning into a main frontier for model engagement. However with fast technological change comes challenges—how do companies sustain, put money into the suitable abilities, and guarantee innovation stays inclusive?
A passionate advocate for range in tech, Sarah additionally shares her ideas on why various groups result in higher innovation and why the trade should do extra to assist girls in management. From fostering STEM training to initiatives like WPP’s Again within the Recreation, she discusses what’s wanted to construct a extra inclusive future in expertise.
How can manufacturers use expertise to attach with audiences in additional significant methods? And what does the way forward for immersive, AI-powered advertising and marketing appear like? Tune in to listen to Sarah Salter’s insights on the following period of name innovation.
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