HubSpot’s Blueprint for Versatile Work

At HubSpot, hybrid work began earlier than it was mainstream. We realized early on (sure, earlier than the pandemic) that we will higher clear up for the shopper by creating an setting the place workers could be productive past the workplace, cowl a number of time zones, and set up work-life concord within the course of – and we’re nonetheless seeing the advantages. Quite than pressure a “one-size-fits-all” format for getting work completed, our workers expertise “one-size-fits-one”, having the choice to work from the situation that drives their finest work. That’s the facility of our hybrid technique: one selection a 12 months – @residence, @workplace or @flex. 

In 2025, 72% of HubSpotters opted to work remotely, 21% selected to flex between the workplace and residential, and seven% selected to primarily work within the workplace. By trusting HubSpotters to decide on the choice that brings out their finest, we entice prime expertise with numerous work types  – driving a extra modern, inclusive and mission-driven workforce. We all know that hybrid work (when completed proper) may also enhance retention, enhance total productiveness, and cut back operational prices and environmental impacts, so for us, it’s a no brainer. 

A really profitable hybrid work mannequin extends past merely providing flexibility. It calls for a strategic and strong help system designed to maintain workers engaged, knowledgeable, and productive – no matter their work location. This implies recognizing particular person wants and empowering groups to function in ways in which finest swimsuit their distinctive necessities. 

That’s why at HubSpot, we deliberately design for readability, construction and a dedication to connection to make hybrid work really work.

Readability: Displaying HubSpotters what success seems like 

Shifting past a one-size-fits-all method means the “on a regular basis” can differ considerably for our workers. To make sure everybody is ready up for fulfillment, we prioritize clearly defining every position’s desired outcomes. By specializing in output, we belief our workers to leverage their flexibility in a method that maximizes their productiveness and aligns with crew wants.

Construction: How we facilitate collaboration

In a hybrid setting, staying linked requires the fitting instruments and sources. We’ve invested in efficient communication channels to facilitate each stay collaboration (Zoom, Lucidchart, Canva, Slack messaging and huddles, and so forth.) and asynchronous info sharing (we love Loom movies and voice notes). We respect international groups by scheduling messages to be despatched at a set native time or placing a reminder in electronic mail signatures that “my working hours could also be totally different from yours, please reply throughout your regular working hours.”  

That being stated, we perceive that not everyone seems to be conversant in a hybrid mannequin, which is the place our Studying & Improvement crew is available in. New hires take a course to study when they need to meet stay, join asynchronously and easy methods to use our communication instruments to collaborate throughout time zones, studying types and drive transparency throughout the enterprise.

Dedication to Connection: How we strengthen our tradition

In a hybrid world, constructing connections and sustaining a robust firm tradition occurs by design – not default. Right here’s how we deliberately spark connection and a dose of spontaneity to make it work, the HubSpot method:

• MixHub: As soon as a month, we randomly pair workers for digital espresso chats, serving to to construct relationships throughout groups and departments. 10,000 pairs have been matched up to now.
• Distant Meetups: We offer stipends for distant workers to fulfill up with HubSpotters of their space, creating alternatives for face-to-face interplay and significant shared experiences.
• Location-Particular Slack Channels: Staff are mechanically added to Slack channels primarily based on their location — like ColoradoSpot or BrooklynSpot — permitting for natural conversations (like when the climate is superb and also you need to remind your friends to get some contemporary air) and group constructing.

• Neighborhood Slack Channels: From BlackHub to Households@HubSpot or CrochetSpot to TravelSpot, workers can keep linked with those that share the identical pursuits and necessary identities from all all over the world.

• Workplace & Distant Tradition Champions: Tradition Champions are workers across the globe who drive our tradition via memorable moments of connection and celebration. Our 110+ Champions carry native HubSpotters collectively by way of quarterly occasions that permit our workers to hook up with our tradition, communities, colleagues and firm’s mission.

As we proceed to refine our hybrid method in response to worker engagement information and workforce wants, we stay dedicated to innovation and enchancment. Meaghan Williams, Supervisor of Hybrid Expertise at HubSpot, shared “We see hybrid work not as a problem to beat however as a possibility to redefine how work occurs. By fostering connection, prioritizing flexibility, and investing in the fitting instruments, we’re constructing a office that thrives in a hybrid world. ” 

Our hybrid mannequin is the heartbeat of our tradition, and it’s right here to remain. In spite of everything, our tradition is in our hearts, not our hallways.