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Meet the Consultants: Anna Rogert


WP Engine’s mission to energy confidence on-line is fueled by the experience and dedication of greater than 1,000 world staff.

Each particular person performs a key position in our continued progress, whether or not they’re supporting our clients by troubleshooting technical challenges, utilizing their engineering and improvement abilities to innovate throughout our platform and merchandise, or constructing lasting relationships with our clients by studying about and supporting their targets.

Our Meet the Consultants collection shines a lightweight on the folks behind the platform, exploring their careers, their lives, and the methods they make an impression at WP Engine.

On this characteristic, we’re excited to introduce Anna Rogert, a Key Account Government based mostly in Lincoln, Nebraska, about 60 miles from WP Engine’s Omaha workplace, who has been with the corporate since 2020.

Say howdy to Anna!

Meet Anna Rogert, a gross sales skilled with greater than twenty years of customer support expertise.

Anna joined WP Engine in 2020 after listening to nice issues concerning the tradition and profession progress alternatives from a few of her former colleagues who had already joined the group.

“I’ve at all times loved switching up industries between roles, and Flywheel and WP Engine supplied one thing very completely different from my earlier firms,” Anna says. 

“Plus, WordPress itself was clearly on a robust progress trajectory on the time, so I knew I’d be becoming a member of a thriving, future-focused trade.”

Exterior of labor, Anna likes to journey, go {golfing} along with her husband, and calm down along with her responsible pleasure: actuality TV. A few of her favourite reveals embrace Actual Housewives, Vanderpump Guidelines, and Summer season Home.

She’s additionally a real crime fanatic, which makes her favourite work-related guide, By no means Cut up the Distinction—a gross sales guide written by an FBI hostage negotiator—all of the extra becoming.

Anna’s profession journey

Anna’s path at WP Engine has had a couple of turns. She began as a Gross sales Improvement Consultant earlier than changing into an Account Supervisor and finally taking over her present position. 

Now, she is a Key Account Government on WP Engine’s Company Acquisition group, the place she companions with businesses to convey shopper websites onto the WP Engine platform and set up long-lasting relationships. She credit her preliminary roles with offering perception into each the enterprise challenges and technical challenges going through businesses, making her a simpler associate to the folks she works with on daily basis.

“Due to my background, I typically know extra about servers and internet hosting infrastructure than most of the businesses I work with,” Anna explains. 

“My group’s mission is straightforward: take away the tedious, time-consuming duties from an company’s plate to allow them to deal with what drives income—profitable and rising new enterprise.”

A powerful proponent of main with empathy, Anna believes that understanding the problems going through businesses is what permits her to construct belief with company companions, and that belief is important as she works with them to establish the proper options for every associate and assist tailor these options to help their targets. 

Phrases of knowledge: Embrace adaptability and construct belief

All through her profession, Anna has discovered to embrace adaptability as one of the crucial helpful abilities in gross sales.

“Being comfy with pivoting and workshopping outreach is a ability that applies to any position,” she says. 

“Understanding when to regulate, and doing so shortly when one thing isn’t working, has been a important a part of my success.”

When requested for the most effective recommendation she’s acquired in her profession, her reply was shocking. She states it’s vital to “embrace awkward silences.” 

She explains that, particularly in gross sales conversations, silence typically creates the area for deeper honesty and higher understanding.

“By no means assume something. Ask questions; a number of them,” she says. 

“Belief is constructed once you’re fixing issues, listening intently, and displaying you care. Even when your answer is strictly what a buyer or prospect wants, belief has to return first.”

Belief-building can also be the explanation one in every of WP Engine’s core values feels extra vital to Anna than all the remaining.

“I’ve been in some type of customer support for over 20 years now. By embracing ‘Buyer Impressed,’ you set clients first. If you are able to do that, gross sales will at all times come when the time is true for the client,” she says. 

“Really caring about their wants is what is going to result in longevity and progress for each events.”

Powered by folks

For Anna, the persons are what make WP Engine an distinctive place to work.

“My favourite a part of working at WP Engine has been the folks I’ve labored with alongside the way in which. I’m even nonetheless involved with individuals who have left the corporate,” she says.

“There may be such a robust spirit of collaboration all through the corporate, and I actually recognize that as I’m an enormous proponent of collaboration, each inside a group and cross-functionally.”

Wish to discover out extra about what it’s prefer to work at WP Engine? Go to our careers web site to discover present openings and take a look at our weblog for extra inspiring tales from WP Engine’s specialists!

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