Authored by Ben Macdonald + Stuart Collingwood
At Owl Labs, we delight ourselves on offering the tech that firms, colleges, and organizations want to fulfill the second and put together for an more and more hybrid future. Not too long ago, we have been excited to share that we closed a brand new spherical of funding and launched a partnership with HP Ventures. And because the world continues to go hybrid, our goal market retains rising, and we’re able to carry much more accessible, actually inclusive conferences to all industries and settings.
To do that, we are going to work carefully with our resellers from across the globe. We’ve acquired sturdy model recognition within the collaboration house throughout all verticals and firm sizes. Owl Labs has launched an enhanced reseller program that may assist us recruit, allow, and develop our valued channel resellers to make sure our mutual success. Partnerships are highly effective, and we plan to construct up our neighborhood of collaborators within the coming yr and past.
At present, we need to spotlight how we empower our devoted channel resellers and assist them present their prospects with the most effective hybrid tech obtainable — and the way we’ve invested in growing our enterprise in North America, Europe, and past.
Right here’s a rundown of our insights into the way forward for channel partnerships and scaling hybrid progress at Owl Labs.
The Assembly Owl offers an expertise like no different — so we’re leaning in on demos
Since our Assembly Owl is not like another video conferencing platform in the marketplace, we’ve seen that demos are massively efficient. No whitepaper can actually seize the thrill of watching the Assembly Owl — powered by the proprietary Owl Intelligence System — mechanically highlight each speaker and be certain that each teammate is all the time seen and heard. That’s why we’ve been exhausting at work creating methods for resellers to simply showcase the compelling advantages of 360-degree, totally immersive conferences. Count on to see Owl Labs at extra occasions, and look out for an enlargement of our demo unit program in your space.
We make partnering simple
We all know that places of work, colleges, and main organizations typically work with their very own trusted Worth Added Resellers (VARs) and Integrators, so we wish these resellers to be able to share our game-changing merchandise with their prospects.
Via our World Channel Companion Program and our inside devoted sources, we offer gross sales and advertising and marketing assist to all our resellers. We even have sturdy proof factors and nice incentives for resellers to supply our options. And with new Owl Labs merchandise regularly popping out, distributors and resellers can all the time be on the forefront of innovation.
Owl Labs is flocking to Europe — and past
Over the previous two years, the Owl Labs crew has begun trying past our North American residence base. On account of the foundational relationships we’ve got constructed with the most effective distributors, value-added resellers, and integrators, we are actually seeing sturdy progress yr after yr, which units us up for an thrilling 2023.
Essentially the most progressive resellers in Europe see the worth and urgency in upgrading video conferencing expertise. They perceive that the 360-degree, center-of-the-room expertise is key to delivering actually immersive conferences for all in a hybrid world.
As the newest information from the State of Distant Work revealed, distant and hybrid work have continued to develop in 2022, however solely 36% of employers have upgraded their video assembly expertise previously a number of years.
We’re able to scale our efficient channel advertising and marketing program to assist our channel resellers and lift consciousness with potential prospects.
It’s been actually gratifying to see the rising demand from exterior our core European territories and, to that finish, we’ve got lately expanded into Australia. We’re excited to work with resellers to develop into further new territories by way of 2023.
In regards to the authors
Ben Macdonald, Head of Gross sales and Enterprise Improvement for North America at Owl Labs, has established a robust presence within the IT reseller neighborhood by constructing key govt relationships over the past 25 years. He brings this expertise to Owl Labs and has led the crew in leveraging a channel gross sales technique that helps drive sustainable progress for channel companions.
Stuart Collingwood, Common Supervisor of Europe at Owl Labs, has constructed his profession by working with U.S. and European founders trying to carry category-defining improvements to European and worldwide markets. He has established and scaled a number of new distribution channels and constructed out regional operations from scratch.
