Gloria Chou is an award-winning Small Enterprise PR coach and host of the top-rated Small Enterprise PR Podcast. Her untraditional but confirmed PR strategies that permit anybody to achieve top-tier, earned media while not having to rent an company, have trade connections, or any PR expertise have been featured in Forbes, Enterprise Insider, Crunchbase, and on over 50+ podcasts. Gloria helps early-stage founders “hack their very own PR” to go from unknown to being seen, heard, and valued along with her proprietary 3-step CPR Pitching Technique™— one which’s helped 10,000+ small companies recover from a mixed 1 Billion free, natural views in prime tier retailers such because the New York Instances, Vogue, Quick Firm, Forbes and extra. For extra info: GloriaChouPR.com
On this episode, Gloria Chou and I dive into unconventional PR strategies, educating listeners land important media alternatives and dispel frequent PR misconceptions. We delve into Gloria’s distinctive 3-step CPR pitch methodology, and share ideas for crafting newsworthy pitches. The relevancy of press releases in small enterprise and recommendation for product companies are additionally mentioned.
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This week on SmallBizChat Podcast:
- PR is about writing a compelling pitch that gives worth to a journalist, specializing in insights or traits quite than a gross sales or advertising pitch.
- For efficient media pitching, use the CPR methodology: set up Credibility, present a transparent Perspective, and guarantee Relevance to present information or traits.
- When establishing a media pitch, optimize the topic line to get the e-mail opened, preserve the physique concise with three key factors, and keep away from attachments, utilizing hyperlinks as an alternative.
Sources Talked about:
On-line Programs: https://smallbizladyuniversity.com
Model in Demand Group Teaching: https://smallbizladyuniversity.com/brandindemand-groupcoaching
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