00:00.00
Preston
Hey and welcome again to a different q and a episode of freelance to founder as we do these q and a episodes on Tuesdays after which this Thursday and most Thursdays we’ve a training name with a freelancer such as you when you’d like to come back on the present go to freelancetufounder dot com and scroll to the underside of the web page. Like to have you ever be a part of us and when you simply have 1 easy query to ask. We’d like to have you ever submit a query at freelance tofounder.com/ask I’m Preston Lee with millo.co and becoming a member of me on the air as we speak is my good buddy. Clay Mosley from getdripify.com hey Clay um, not so much. Not so much we um.
00:29.56
Clay
Yeah, what’s up man or.
00:36.20
Preston
Secret We batch file these So we’re simply cranking out a couple of shorts ah shorts ah shorts. They’re referred to as Q and a episodes is what we’re calling them now. Um.
00:41.18
Clay
Yeah I’m making an attempt to give you a create extra artistic methods to say whats up. Ah.
00:49.57
Preston
Ah, yeah I ought to I ought to simply play alongside and be like oh it’s sunny as we speak. Stunning climate out right here. However anyway it’s good to talk with you once more after a thirty second break between the final final q and a we did.
00:55.69
Clay
Yeah.
01:05.23
Clay
Ah.
01:05.88
Preston
Proper? I’m butchering this intro. Let’s go to the query so we’ve received a query as we speak from thomassina and I assumed that we’d particularly take pleasure in this one given our backgrounds you’ll see what I imply right here. So thomasina asks is there a template that of or someplace that helps with making a advertising plan on-line. She needs to pin down. Ah ah, the feel and appear of her model and construct a advertising plan. So Thomasina I wasn’t in a position to see what sort of freelancer she is ah what sort of work she does. However I believe the reply I believe might in all probability work for many sorts of Freelancer. So the query is like.
01:36.20
Clay
A.
01:45.48
Preston
How do I construct a advertising plan the place can I create a advertising plan on-line or how do I get began with a advertising plan which I believe is a extremely sensible query. Lots of people identical to form of flail their arms round and go like ought to I be on Tiktok ought to I ought to I do Search engine optimization ought to i.
02:00.75
Clay
Yep.
02:00.97
Preston
Pay for advertisements. She’s saying like oh the place do I really make a plan. Do you’ve gotten any strategies for.
02:07.98
Clay
Ah, yeah, ah yeah I’m laughing as a result of I’m laughing as a result of there’s there’s I can go on off ah on ah on a ah tangent right here I The brief reply is sure.
02:12.12
Preston
What’s so humorous.
02:22.72
Clay
There’s tons of promoting plans on the market now. The query is is like is it value a crap. Um for my part 99% of them usually are not now I um, there’s tons of individuals that can debate with me after all which is okay. Um I’ve my opinion. Ah, and.
02:26.20
Preston
M.
02:42.69
Clay
Ah, decade of expertise and promoting 2 completely different companies so you can take that for what it’s value. Um, yeah, you want to have a plan I there’s there’s um, the best way I do it and I haven’t seen this on the market.
03:02.26
Clay
Is simply type of thirty Thousand foot views you want to do advertising in 5 completely different phases and part one is and I’ll simply type of give a fast rundown part one is foundations prefer it’s all of the issues you want to try this set you up for fulfillment. So it’s issues like. You bought to lock in your branding you bought to lock in your presents proper? such as you received to you bought to get essentially the most basic issues proper? Um quantity two is what I name gross sales like a gross sales dash It’s probably not a part of advertising nevertheless it’s simply if I needed to sum it up however prefer it’s a approach so that you can. Patch a leaky bucket so to talk so you are able to do all of the type of every kind of promoting on the earth that might work. However when you’ve got holes in your system the place like when somebody hops on as a brand new shopper however then they’re probably not comfortable after x period of time like that’s what I name a leaky bucket.
03:49.59
Preston
So ah, yeah.
04:00.10
Clay
You realize you bought to patch these holes be sure you really retain shoppers and issues like that. So like that’s that’s the place and likewise gross sales like a salesman that’s like making an attempt to establish these actually fast methods like very easy fast ways in which you could find new shoppers versus doing an enormous.
04:02.33
Preston
That’s so sensible. Yeah, it.
04:17.76
Clay
Advert marketing campaign like as a result of I see that on a regular basis individuals like they are saying I have to get new shoppers after which the very first thing they go I would like to rent anyone for Fb advertisements or Google advertisements and I’m like there are different methods you may get new shoppers that doesn’t contain. It’s not that concerned. Um.
04:29.88
Preston
Yeah.
04:34.45
Clay
So simply actual fast quantity 3 is what what I name I name an autopilot system. It’s primarily a extremely actually fancy nurturing system like advertising system the place it creates urgency but additionally like shortage and. Um, nurtures your prospects and when you do it proper? It’s automated. Um, and I received’t go into element there however like that’s tremendous essential so that you can have as a result of so many individuals they concentrate on getting leads getting new shoppers. However what they. Don’t understand is that 97% of like your target market or they’re not in a shopping for mode proper now they’re not and so individuals attempt to go after the three% who’re in a shopping for mode however the issue is is that so is everyone else. And so what concerning the different 97% when you can determine methods to seize their data and nurture them for a like six months to a yr on autopilot such as you’re going to. You’re going to get them get their enterprise ultimately and so like that’s tremendous essential that ninety for my part 99% of companies don’t have in place.
05:48.42
Preston
Yeah I do like although the opposite day you you shared this publish about ah about like don’t wait until the tip of that six or twelve months to make your providing recognized as a result of there may be going to be that proportion of individuals proper? who who who just do are. They’re able to buy however I believe what I like about what you’re saying is like sure.
05:48.80
Clay
After which what.
05:56.11
Clay
I yep.
06:05.79
Preston
Discuss to these individuals in a wise approach to allow them to buy in the event that they’re prepared but additionally speak to them in a approach the place in the event that they’re not prepared. You possibly can nurture that relationship for 3 6 twelve months relying on your online business mannequin.
06:14.58
Clay
I Yeah, I’m an enormous fan of creating the supply proper up entrance since you once more in the event that they’re the three% of individuals. Nice. They’re gonna take motion. Um, even outdoors of these 3 that 3% that different 97% although they’re not actively trying. When you do your advertising in a approach and also you make the supply upfront a few of these individuals are nonetheless going to purchase and what I like about it’s is like when you seize their data in the proper approach they obtain some form of lead magnet or a webinar or one thing their pleasure is at its highest degree.
06:51.85
Preston
Yeah.
06:52.90
Clay
And so like each marketer on the market will say seize the lead after which nurture them for like per week or two weeks or no matter after which make your pitch on the finish I’m like no as a result of the thrill is like at its lowest so make the pitch on the entrance and in the event that they don’t purchase it. That’s okay.
07:00.80
Preston
Yeah, yeah.
07:10.72
Clay
Then you definitely begin nurturing them proper? And you then do that over and time and again.
07:12.13
Preston
Um, yeah, and and what you’ve ah what you’ve talked about so much in advertising and I subscribe to this as nicely is the thought of that that gross sales very often occur because of emotion and so what I’m listening to right here is there’s 2 completely different sorts of emotion. There’s.
07:25.20
Clay
Oh yeah.
07:30.50
Preston
There’s like pleasure and the joys like possibly they first uncover you or your product they usually’re identical to I received to have this downside solved. They appear to be the proper particular person to do it I’m going to rent them increase you’ve received a sale so there’s pleasure and vitality that’s form of 1 emotion.
07:38.83
Clay
And.
07:48.27
Preston
However then individuals who don’t have that emotion who aren’t tremendous excited or tremendous energetic about it who don’t need to pull the set off proper now it’s a must to discover one other technique to construct an emotion up and I believe I believe that emotion is like confidence Belief Ah, um, safety and so like that occurs over time.
08:04.27
Clay
A.
08:06.30
Preston
In order you ship them issues by way of electronic mail or publish on social or no matter you’re increase this relationship over time after which in the future when they’re able to buy. They don’t want that thrill. They want like somebody to assist them. Somebody. They belief somebody they’ll believe in. After which they flip to you since you’ve been constructing that relationship.
08:22.00
Clay
Um, yeah, precisely and and lots of people suppose that social media matches on this class and it for my part doesn’t. It doesn’t as a result of.
08:31.27
Preston
Fascinating.
08:36.76
Clay
Social media is you’re making an attempt to achieve belief in like 60 seconds or much less. You realize what I imply ah, it’s practically unattainable to do and social media is supposed to simply.
08:44.33
Preston
Yeah.
08:53.80
Clay
Acquire Any person’s curiosity and you then achieve the emotional string proper? after that which is finished by way of like electronic mail advertising or or textual content message advertising largely electronic mail um and lengthy kind video. That’s the way you try this. Um, however social media isn’t and it’s not within the autopilot system like that’s not the part that it’s in. So yeah, so the part 3 is sort of all electronic mail. Um, there’s another issues concerned nevertheless it’s nearly all electronic mail. Um, after which there’s 4 and 5 quantity 4 part 4 is lead era.
09:15.50
Preston
Oh attention-grabbing. Okay.
09:30.40
Clay
In order that’s like working advert campaigns to simply get hold of a lead and quantity 5 is your evergreen programs and actually, that’s social media and Search engine optimization evergreen is such as you do the work. It takes a very long time to get profit however man when you get profit.
09:42.82
Preston
Mm.
09:49.83
Clay
It stacks and it’s evergreen. Um, the problem is is that folks do it backwards they like even even companies and entrepreneurs they concentrate on phases 4 and 5 when phases 1 by way of 3 are fully ignored. So. That’s my advertising plan. You realize, ah, you’ll be able to go and Google advertising plans on the market. You’re going to seek out some like I don’t know one thing from a college that it’s a must to flip in it’s like 50 pages lengthy.
10:07.75
Preston
Yeah.
10:20.70
Preston
I yeah I believe that that will be my recommendation is like avoid a 20 web page advertising plan. You don’t you don’t want that like so I went to high school for advertising I’ve been by way of the lessons Clay’s speaking about and and yeah, it’s like web page 1 or like extra like web page 1 by way of 5 your target market and also you construct these avatars and also you it’s like so elaborate? Yeah, yeah, sure, all all of that proper? and it’s identical to so difficult and I believe um.
10:39.25
Clay
Ah.
10:42.82
Clay
So evaluation.
10:55.00
Preston
Whereas a few of that may be useful when you’re actually unclear on who your viewers is or or what your strengths and weaknesses are or what you supply your shopper I believe usually individuals have a reasonably good thought of that and um and in the event that they don’t that must be achieved in . quarter-hour not like two hours filling out all these worksheets and issues for me a advertising plan must be 1 web page possibly 2 um and one thing you’ll be able to reference and and simply say like how am I doing usually on. You realize these few issues for me, particularly when you’re doing your personal advertising as a freelancer.
11:19.52
Clay
Yep.
11:29.69
Preston
If You’re not like handing this off to another person to execute on it’s a must to execute on it your self. It must be easy and I’ve stated on this present earlier than it must be like the place the the three issues converge proper? What you’re good at what brings outcomes and what you take pleasure in and um, if when you can’t. Discover a convergence between these 3 issues your advertising isn’t going to work anyway and so for me, it’s all about conserving it easy and I like the phases that you just introduced up I really feel like that’s a approach a far more superior tactic. So such as you you can go I’m possibly oversimplifying or you can go along with a complicated 5 ive-phase tactic. However um.
12:03.60
Clay
However.
12:06.32
Preston
Relying on the place your online business is at proper as a result of I believe when you’re like model new to freelancing I believe identical to throw some stuff in opposition to the wall and see what sticks by way of advertising. Um, after which as soon as as soon as these preliminary like referrals and and first few shoppers type of begin to dry up then it’s a must to sit down and go okay, what am I going to do to. Collect leads nurture leads run stuff on autopilot like what am I really going to do to proceed to market to my potential viewers.
12:31.30
Clay
Yeah, for the longest time my my advertising plan was a spreadsheet to be fairly like if you wish to speak about easy all I did was have I had like 8 to 10 completely different methods slash techniques.
12:38.65
Preston
Yeah.
12:50.82
Clay
And I simply stored observe of what number of leads got here from every one. What number of of these leads can flip into prospects what number of prospects became shoppers and the way a lot income got here from every one and that’s what I did after which I I’d shift focus in line with what’s working higher.
13:09.46
Preston
Yup I imply I I work professionally as a marketer like 9 to five job company setting and that’s what we did it was it was principally like a glorified to-do listing. We’d sit in a room. We’d brainstorm all these concepts we’d from that we’d pick the most effective concepts.
13:09.55
Clay
I That’s my that was my advertising plan.
13:17.89
Clay
There.
13:27.10
Preston
From that I’d convert it primarily to a flowery to do listing after which I’d simply knock them out Increase Increase Increase Increase Increase A few of them have been date particular. Some simply I needed to go collaborate with somebody or one thing.
13:32.80
Clay
Um, hear.
13:38.13
Preston
And also you simply would knock them out after which as soon as your advertising plan is checked off you both create a brand new one for the following product or for the following part of your work or for a brand new target market or one thing otherwise you simply erase the checkmarks and begin over to get extra shoppers like I I Simply suppose we generally overcomplicate it. Um, .
13:52.78
Clay
For certain.
13:57.55
Preston
Ah, notably such as you stated universities who it’s a must to commit three weeks of your course to the advertising plan is like is it truly is that actually wanted or yeah, that’s what I’m saying yeah I believe it’s.
14:04.30
Clay
I believe I believe it’s an excuse I believe it’s an excuse for them to love give the coed one thing to do all semester.
14:14.99
Preston
I’ve I’ve by no means as soon as in my life made as difficult a advertising plan as I needed to in class like nobody in the true world makes them such as you make them in class as a result of in the true world just like the planning isn’t the factor. The executing is the factor.
14:26.20
Clay
Yeah I can solely consider 1 instance is that if you want to get a enterprise mortgage as a result of bankers for no matter freaking purpose they need a college fashion marketing strategy.
14:35.33
Preston
Yeah, that’s true. They need all that however I’d say that’s extra for a marketing strategy than a advertising plan proper? Um co yeah yeah, within it. It’s true. Yeah.
14:44.86
Clay
Properly yeah, that’s true, however they need to they need a advertising plan contained in the marketing strategy. Yeah.
14:52.63
Preston
Completely true, however only for like executing inside your personal enterprise. A easy 1 or 2 web page marketing strategy. It will possibly have these phases clays gone by way of you simply have like some easy bullet level duties that you just perform after which it could get extra. You possibly can add extra and it could get extra difficult as you go however don’t don’t like. Don’t like not market and never promote your self since you don’t have a plan but proper? Maintain it easy after which get to the executing and monitoring I believe for me, that’s the the important thing half too is like what’s working of all this plan that I made up possibly solely 10% of it really works. Properly I’m going to scratch the remainder after which I’m going to actually lean into this 10% and make extra plans. Primarily based on on these on that 10%. So hopefully I don’t know hopefully that’s useful something final so as to add there. Clay. Okay Thomasina I do know you requested for a template or or someplace to make a advertising plan on-line. Our suggestion is use.
15:36.66
Clay
And it’s higher. It.
15:47.60
Preston
Google docs google sheets no matter you want to make use of and simply make hold it easy for at times add to it as you go. So hopefully that’s useful I’ve been Preston with Millo.co clay from GetDripify.com thanks a lot man for becoming a member of as we speak. Actually recognize it. We’ll speak to you guys subsequent time.
16:03.45
Clay
See ah.
