Check out Heloisa Helena’s portfolio of labor (also called TikaDesign) and also you’ll discover enjoyable is on the coronary heart of every little thing she creates – whether or not it’s a guide cowl that’s certain to face out on cabinets or product packaging that captures the essence of a model. The Brazilian-born designer has honed her vivid, daring fashion since she first started engaged on 99designs in 2016. Since then, Helena has supported purchasers each large and small the world over together with her vibrant work that tells a narrative like no different. We spoke with Helena about her profession as a contract graphic designer, her distinctive fashion, how 99designs has supported her profession and the tasks she’s most happy with.
Title: Heloisa Helena
99designs deal with: TikaDesign
Location: Sau Paulo, Brazil
Speciality: Branding, packaging and books
Hello Helena! Inform us about your self.
Hello, my identify is Heloisa Helena. I’m initially from São Paulo, Brazil. I maintain the 99designs account beneath the identify TikaDesign.
Are you able to inform us a bit about your design profession? How lengthy have you ever been a designer?
Since 2016, I’ve been working full time as a contract graphic designer on 99designs and I’m very happy with my profession up to now! This platform has been instrumental in my development as each a designer and knowledgeable. Collaborating with purchasers from all around the world has helped me to develop a singular fashion. Earlier than working as a graphic designer, I lived abroad for ten years in cities like San Diego, Madrid, London and Amsterdam and labored within the hospitality business.
In case you needed to clarify your design fashion to somebody who hasn’t seen you’re employed, how would you describe it?
I actually wish to create enjoyable and vibrant issues. My design fashion may be very daring. I’m very captivated with touring, nature, artwork and music and this all has a giant affect in my design fashion. For me, there’s no limitations once we speak about design. I wish to discover new areas and do issues that I’ve by no means finished earlier than. I’m excited by each kind of design so once I exit, I like to have a look at indicators and packages – every little thing that tells a narrative makes me glad. I wish to convey that to my tasks.
What initially introduced you to 99designs?
I began to work on 99designs due to the pliability to make money working from home. It allowed me to deal with my child lady who was born prematurely. My husband additionally works on the platform beneath the identify KisaDesign – ‘Kisa’ is his nickname for me. We selected this platform so we had been in a position to keep residence for our daughter. She wanted particular care to start with so we had been residence for her, working full-time on 99designs. It was very intense however excellent for us as a result of we discovered a spot the place we might really become profitable and construct our design profession.
What do you want about engaged on 99designs?
I actually wish to work on 99designs due to the pliability that it brings to my work. With purchasers from all around the world, collaborating with folks from completely different international locations and cultures brings new views and a uniqueness to my work. The platform offers me this chance to attach with purchasers from in every single place. I first began out participating in contests on 99designs, after which once I began profitable, all my purchasers continued returning to me for extra work by way of one-one-one tasks.
What impression has engaged on the platform had for you personally?
Engaged on 99designs has had a big impact on my life. I’ve discovered to take care of folks from all around the world with completely different cultures and international locations. I’ve improved my language expertise. I’ve developed my very own and distinctive fashion. I’ve develop into a greater skilled.
What sorts of purchasers do you wish to work with probably the most?
I don’t have a desire. I simply like to work! Working as a graphic designer is my dream job as a result of I like to create artwork. I actually like when a shopper offers me the liberty to create however I additionally wish to work with purchasers who’ve a particular thought in thoughts. I wish to translate the thought and materialise it with the design. I like each methods of working – whether or not it’s open or extra particular. Creating good design is rather like a child – born out of affection and need.
Are you able to inform us about any specific purchasers you’ve got cherished working with on 99designs and the way connections along with your repeat purchasers have fashioned over time?
I’ve many consumers that I’ve cherished working with however I do have one which involves thoughts and that’s FUN CLUB. I received a emblem contest for them and after that, we began to work on so many tasks collectively. I ended up growing all of their packaging, catalog and product designs. It was a protracted and rewarding relationship. My shopper ended up sending me some stickers that I’d created on 99designs in addition to a hand-written letter with a cute message thanking me for my work.
One other shopper that I cherished working with was ZANDI LANDI. I participated in a emblem contest for them however I didn’t win. They actually preferred my work although and after the competition, the shopper invited me to create the model identification and packaging and we’ve been working collectively ever since! We’ve constructed a beautiful, long-lasting relationship. In order that’s my message to all designers – when you don’t win the competition, don’t fear. There might nonetheless be a chance for you!
Lastly, what sort of position would you say 99designs has performed in your success as a designer?
It’s been accountable for my development as knowledgeable graphic designer. 99designs for me was like a college the place I discovered a lot about design itself. Working with contests made me extra resilient. Working straight with purchasers developed my endurance and understanding of shopper wants.
